Digital Marketing
Focusing on “individual customers (data),” Hitachi Solutions supports our customers’ digital marketing on four levels: customer loyalty, customer analysis, customer journey, and customer experience. Our services are used in many everyday situations, including railways, convenience stores, shopping malls, and one of the largest shared point systems in Japan.
Our Strengths
Customer Loyalty
By building long-term, positive relationships with customers and establishing customer loyalty, we can increase membership and mobilization, which in turn contributes to increased sales.
Customer Analysis
The efficiency and accuracy of marketing can be improved by having AI train on a company’s membership information to predict customer behavior and make recommendations.
Customer Journey
Integrating customer demographics, behavior, and purchase data allows for “One To One” marketing that delivers the most appropriate message to each individual customer.
Customer Experience
Customer services and digital contact points can be used to deliver better customer experiences and increase customer engagement.
Solution
Points-based CRM Integrated with Marketing
This is a solution that enables reciprocal customer transfers by centrally managing customer information and sharing points across various channels. Analysis of point history and purchase history data enables the development of products and sales promotion campaigns in line with customer preferences.
- Distribution and retail, railways, and food services
End-to-End Support from Building to Operating Analytics Systems
We provide one-stop support to solve customer challenges, from assisting in the development of data analysis platforms to conducting various analyses and verifying effectiveness.
We leverage data science and AI to support sales promotion and marketing initiatives that utilize customer data.
- Entertainment industry, cosmetics
Gateway Service for Use of Shared Points
This is a multipoint platform that allows connection to multiple shared point programs via a general-purpose interface. Integration with point management systems enables the introduction of proprietary points and currencies, as well as connectivity with various types of payments and points.
- FamilyMart Co., Ltd.: Retailing
- Suntory Beverage Solution Ltd.: Beverages
Achieving One-to-One Communication through Marketing Automation
We help customers select and implement the optimal tools for their promotion and messaging strategies, at low cost and with short lead times.
- Entertainment industry, daily necessities and consumer goods